J.C. Penney Company, Inc. : search engine optimization and JCPenney.com / Sean Costello, Patrick Ryan, James S. O'Rourke.

Format:

Book

Author/Creator:

Costello, Seán, author.

Ryan, Patrick, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

J.C. Penney Co.

Internet searching.

Corporate image.

Retail trade.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

A New York Times author unearths evidence of deceptive search engine optimization tactics linked to JCPenney.com. Google reacts by burying JCPenney's search ranking as JCPenney denies any knowledge of foul play. Millions will read the The New York Times article detailing the controversy as JCPenney must determine how to protect its reputation and minimize any impact on internet sales.

Notes:

Originally published in Costello, S., Ryan, P., & ORourke, J. S. (2011). J. C. Penney Company, Inc.: Search engine optimization and JCPenney.com. 11-10. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526403841

OCLC:

1017713794

Access Restriction:

Restricted for use by site license.