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BMW : the development of social media policy / Michael Grodecki, John Kearney, Caitlin Sikes, James S. O'Rourke.
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- Book
- Author/Creator:
- Grodecki, Michael, author.
- Kearney, John, author.
- Sikes, Caitlin, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Bayerische Motoren Werke.
- Automobile industry and trade--Public relations.
- Automobile industry and trade.
- Social media--Economic aspects.
- Social media.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.
- Notes:
- Originally published: Grodecki, M., Kearney, J., Sikes, C., & ORourke, J. S. (2011). BMW: The development of social media policy. 11-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403933
- OCLC:
- 1017720734
- Access Restriction:
- Restricted for use by site license.
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