Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe / Camilla Jensen, Peter Z?mborsk?

Format:

Book

Author/Creator:

Jensen, Camilla (Associate professor of economics), author.

Z?mborsk?, Peter, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Pernod Ricard (Firm).

Export marketing.

International business enterprises.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2018.

System Details:

text file

Summary:

This case study examines foreign market entry and expansion strategies of the Pernod Ricard Group (PRG), the second largest producer of wine and spirits in the world in 2016. It focuses on two expansion routes: external acquisitions; and organic growth. The case provides background on the differences and similarities of PRG's market entry and expansion strategies in developed and emerging markets. It also provides data on key regions and countries, allowing readers to evaluate and analyse priority markets for expansion. PRG has typically initiated market entry through a greenfield establishment. In this case, students must compare the role and profitability of a greenfield establishment to that of an acquisition strategy, using careful evaluation and analysis to explain how each could play out, in mature markets and particularly in emerging markets.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526437068

OCLC:

1023550769

Access Restriction:

Restricted for use by site license.