Exporting and the business-to-business market : Alibaba.com / Daniel W. Baack, Eric G. Harris & Donald Baack.

Format:

Book

Author/Creator:

Baack, Daniel W., author.

Harris, Eric G., author.

Baack, Donald, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Industrial marketing--Case studies.

Industrial marketing.

Export marketing--Case studies.

Export marketing.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case study examines the Chinese business-to-business website Alibaba.com and how it came to hold a 69% market share in the Chinese business-to-business e-commerce market. The company was established after its founder, Jeffrey Ma, noticed a gap in the market for Chinese business to export their goods and services to global importers.

Notes:

Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Exporting and the Business-to-Business Market: Alibaba.com. In International marketing (pp. 407-408). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 27, 2016).

ISBN:

9781506323213

OCLC:

1017713075

Access Restriction:

Restricted for use by site license.