Marketing Football Bowl Subdivision football to students at Wisconsin State / Chris Barnhill, Mauro Palmero.

Format:

Book

Author/Creator:

Barnhill, Chris, author.

Palmero, Mauro, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Football--Economic aspects.

Football.

College sports.

University of Wisconsin.

Pence, Alex.

National Collegiate Athletic Association.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2015.

System Details:

text file

Summary:

Wisconsin State University (WSU) is on the verge of receiving an invitation to join the Mid-Atlantic Conference (a conference with Football Bowl Subdivision [FBS] status). To successfully transition to FBS, WSU needs its students to approve a fee increase to offset the additional costs. Alex Pence, the assistant director of marketing, has been placed in charge of developing a marketing plan to influence students to support the fee increase. Unfortunately for Pence, WSU students have a history of opposing fees for athletics. With pressure from the school's administration, Pence must figure out how create support for the move while balancing the ethical and political pressures he is facing.

Notes:

Originally published in Barnhill, C., & Palmero, M. (2015). Marketing football bowl subdivision football to students at Wisconsin State. Case Studies in Sport Management, 4(8), 54-61. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526432223

OCLC:

1023545849

Access Restriction:

Restricted for use by site license.