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Teens and jeans : clothing in transition / Daniel W. Baack, Eric G. Harris & Donald Baack.

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SAGE Business Cases 2016-2019 Available online

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Format:
Book
Author/Creator:
Baack, Daniel W., author.
Harris, Eric G., author.
Baack, Donald, author.
Series:
SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
Language:
English
Subjects (All):
Jeans (Clothing)--Case studies.
Jeans (Clothing).
Consumers' preferences--Case studies.
Consumers' preferences.
Teenage consumers--Case studies.
Teenage consumers.
Genre:
Case studies.
Physical Description:
1 online resource : illustrations (black and white, and colour).
Place of Publication:
[London] : SAGE, 2016.
System Details:
text file
Summary:
Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers.
Notes:
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Teens and Jeans: Clothing in Transition. In International marketing (pp. 37-38). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
No ILL or scholarly sharing allowed.
Description based on online resource; title from home page (viewed on April 26, 2016).
ISBN:
9781506322537
OCLC:
1017714244
Access Restriction:
Restricted for use by site license.

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