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Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television / Simon Hudson, Louise Hudson.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Hudson, Simon, author.
- Hudson, Louise, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Hawaii--In motion pictures.
- Hawaii.
- Hawaii--On television.
- Tourism--Hawaii.
- Tourism.
- Kualoa Ranch.
- Jurassic Park (Motion picture).
- Windtalkers (Motion picture).
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers.
- Notes:
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: 'Lights, camera, action!' Promoting Hawaii through film and television. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). (pp. 270-272). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526446480
- OCLC:
- 1023542542
- Access Restriction:
- Restricted for use by site license.
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