Corporate consolidation and content-management systems in college athletics web sites : a case study of MGoBlue.com / Heather L. Dichter.

Format:

Book

Author/Creator:

Dichter, Heather, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

University of Michigan. Athletic Department--Case studies.

University of Michigan.

Management information systems--Case studies.

Management information systems.

College sports--Management.

Digital media.

Management.

Digital media--Management--Case studies.

College sports--Management--Case studies.

College sports.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2014.

System Details:

text file

Summary:

This historical case study addresses the issues related to the use of content-management systems (CMSs) in the production of a college athletic department Web site. The article considers the factors that influenced a university athletic department to adopt a CMS. Corporate consolidation among CMS providers frequently affected the options available to athletic departments. Using an in-depth interview with the primary individual behind the University of Michigan's athletic department Web site, MGoBlue.com, this article also explores how the explosion of Web-site content and adoption of a CMS has transformed the workflow in athletic media relations.

Notes:

Originally published in Dichter, H. L. (2014). Corporate consolidation and content management systems in college athletics web sites: A case study of MGoBlue.com. International Journal of Sport Communication, 7(2), 234-244. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526437716

OCLC:

1023549721

Access Restriction:

Restricted for use by site license.