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Marketing in action : hotels responding to 'bleisure' trend / Simon Hudson, Louise Hudson.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Hudson, Simon, author.
- Hudson, Louise, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Hotels--Marketing.
- Hotels.
- Business travel.
- Vacations.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- The case explains how the hotel industry is adapting in the face of changing consumer behaviour. Those travelling for work are increasingly deciding to extend their business trips into leisure trips forcing hotels to change how they operate.
- Notes:
- Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Hotels responding to 'bleisure' trend. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526446398
- OCLC:
- 1023544412
- Access Restriction:
- Restricted for use by site license.
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