2 options
Marketing in action : low cost airlines take off / Simon Hudson, Louise Hudson.
- Format:
- Book
- Author/Creator:
- Hudson, Simon, author.
- Hudson, Louise, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Airlines--Management.
- Airlines.
- Norwegian Air Shuttle (Airline).
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- The case explains the growth in popularity of budget airlines and how low cost airlines such as Norwegian air are expanding their services into long haul flights across the globe rejecting the traditional model of budget airlines focusing on domestic and short haul flights.
- Notes:
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Low cost airlines take off. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526446466
- OCLC:
- 1023552330
- Access Restriction:
- Restricted for use by site license.
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