2 options
Haircare : hygiene or high fashion? / Rosalind Masterson.
- Format:
- Book
- Author/Creator:
- Masterson, Rosalind, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Consumer behavior--Case studies.
- Consumer behavior.
- Hairdressing--Marketing--Case studies.
- Hairdressing.
- Marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- The example of the haircare industry is used here to illustrate how economy affects customers' choices, pointing out that customer loyalty prevails even in the middle of a recession.
- Notes:
- Originally Published in: Masterson, R., & Pickton, D. (2014). Haircare: Hygiene or High Fashion? In Marketing: An introduction (3rd ed., pp. 90-92). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 18, 2016).
- ISBN:
- 9781473938144
- OCLC:
- 1017716286
- Access Restriction:
- Restricted for use by site license.
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