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Marketing in action : open kitchen concept spreads to hotels / Simon Hudson, Louise Hudson.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Hudson, Simon, author.
- Hudson, Louise, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Hotels--Marketing.
- Hotels.
- Open plan (Building).
- Four Seasons Hotels & Resorts.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- The case explains how hotel chain such as the four seasons are introducing open plan kitchen to better allow their guests and chefs to interact and orchestrate a new culinary experience for their patrons.
- Notes:
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Open kitchen concept spreads to hotels. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 330-333). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526446497
- OCLC:
- 1023540730
- Access Restriction:
- Restricted for use by site license.
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