Nestle Purina PetCare : your pet, our poison / Leah Exten, Pedro Gimenez, Jeff Steinberg, James S. O'Rourke.

Format:

Book

Author/Creator:

Exten, Leah, author.

Gimenez, Pedro, author.

Steinberg, Jeff, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Nestlé Purina PetCare Company.

Pet food industry--Public relations.

Pet food industry.

Pets--Feeding and feeds--Contamination.

Pets.

Pets--Feeding and feeds.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms reputations for safety and customer concern. Pet food industry leader Nestle Purina released two unapologetic statements revealing limited information about the source of the problem and its impact on consumers. Purina must recover its customers collective faith; a difficult task after causing thousands of "deaths in the family." It is also essential that Purina restructure its supply chain to ensure that history does not repeat itself.

Notes:

Originally published: Exten, L., Gimenez, P., Steinberg, J., & ORourke, J. S. (2009). Nestle Purina PetCare: Your pet, our poison. 09-11. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526405968

OCLC:

1017711688

Access Restriction:

Restricted for use by site license.