Marketing in action : The Deer Hunt Festival, Winneba, Ghana / Simon Hudson, Louise Hudson.

Format:

Book

Author/Creator:

Hudson, Simon, author.

Hudson, Louise, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Festivals--Ghana.

Festivals.

Tourism--Ghana.

Tourism.

Aboakyer.

Efutu (African people).

Ghana.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Ghana may not be at the top of the global tourism charts as yet, but one area has plans for the near future to secure niche markets via eco- and cultural tourism based around a singular sporting event. Their festival, called 'Aboakyer' in the local Fante language, is a tribute to the successful migration of the Effutu people led by two brothers from the Northeastern African town of Timbuktu to the Winneba area in the central coast region of Ghana (previously known as the Gold Coast) about 300 years ago. This case describes the festival and asks students to brainstorm how to grow it as a tourist attraction.

Notes:

Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The deer hunt festival, Winneba, Ghana. . In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 121-123). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526446374

OCLC:

1023549812

Access Restriction:

Restricted for use by site license.