Marketing of food brand globally : a case of Vimal Agro Private Limited / Jitesh Parmar.

Format:

Book

Author/Creator:

Parmar, Jitesh, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Branding (Marketing).

Food industry and trade.

Vimal Agro Private Limited.

McDonald's Corporation.

Swad.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Pvt. Ltd, 2016.

System Details:

text file

Summary:

Companies that wish to operate internationally need to understand different cultures. Successful brands, like McDonalds, are easily recognized all over the world. While many products of successful global brands are marketed in a consistent manner, there is a need for these companies to understand regional differences. Organizations must accept these differences to succeed in different parts of the world. The present case concerns Vimal Agro Private Limited, Bardoli (India), a food processing company, with a special focus on brand Swad. Promotional activities conducted by the company at local and international levels have been studied. The secondary as well as primary data has been used for the purpose. The case poses questions on the company's survival in different countries.

Notes:

Originally published in Parmar, J. (2016). Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited. South Asian Journal of Business and Management Cases, 5(1), 82-87. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526430267

OCLC:

1023539098

Access Restriction:

Restricted for use by site license.