King's Confectionery : transferring tacit knowledge from Malaysia to Bangladesh / John Lee Kean Yew.

Format:

Book

Author/Creator:

Yew, John Lee Kean, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

King's Confectionery--Management--Case studies.

King's Confectionery.

Small business--Growth--Case studies.

Small business.

Strategic planning--Case studies.

Strategic planning.

Confectionery--Case studies.

Confectionery.

Small business--Growth.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Pvt. Ltd, 2016.

System Details:

text file

Summary:

This case traces the birth and growth of King's Confectionery by Wong Yoke Khing and her husband in Malaysia. They started their first bakery by selling an array of pastries and cakes in the Kepong's wet market. Eventually, they owned their first outlet in Jinjang and later on they opened their second outlet in Kepong. Currently, the enterprise owned by the second generation of Wong family continues the legacy and tempts their customers with delicious baked goods, pastries and other delicacies. King's Confectionery continues to expand its production capabilities and has started preparing for globalization, by entering into ASEAN Free Trade Area (AFTA). This case narrates such penetration into Bangladesh and the issues they had to face in the transfer of tacit knowledge.

Notes:

Originally published in Kean Yew, J. L. (2016). King's Confectionery: Transferring tacit knowledge from Malaysia to Bangladesh. South Asian Journal of Business and Management Cases, 5(2) 198-208. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526429957

OCLC:

1023530580

Access Restriction:

Restricted for use by site license.