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PTC : launching an entirely new product platform / Robert C. Wolcott.
- Format:
- Book
- Author/Creator:
- Wolcott, Robert C., author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Computer software industry.
- Parametric Technology Corporation.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Kellogg School of Management, 2007.
- System Details:
- text file
- Summary:
- For the first time in 42 quarters the sales team of Parametric Technology Corporation, a firm specialising in selling mechanical computer aided design, has failed to reach its sales targets. Students are forced to consider how the company should respond and restructure its sales team in the face of decreasing sales.
- Notes:
- Originally published in Wolcott, R. (2007). PTC: Launching an entirely new product platform. 5-405-752. Evanston, IL: Kellogg School of Management at Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526450036
- OCLC:
- 1023550927
- Access Restriction:
- Restricted for use by site license.
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