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Trolleys up for Clares MHE / Ross Brennan, Louise Canning, Raymond McDowell.
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- Book
- Author/Creator:
- Brennan, Ross, 1957-2021, author.
- Canning, Louise, author.
- McDowell, Raymond, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Production management--Case studies.
- Production management.
- Clares Merchandise Handling Equipment Ltd.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Clares Merchandise Handling Equipment Ltd. was one of those many companies that most people have never heard of despite the fact that at one stage it was the largest supplier of wire trolleys, dollies and baskets to the UK retail trade. Though you might not recognize the name, you would have seen its customer trolleys if you shopped in any of the big UK stores. The case study investigates concepts such as the elements of the product offering, the product life-cycle, and the new product offering development process, in the context of a product offering that is familiar to most business studies' practitioners.
- Notes:
- Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Trolleys up for Clares MHE. Business-to-business marketing (3rd ed., pp. 290292). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473998070
- OCLC:
- 1017727549
- Access Restriction:
- Restricted for use by site license.
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