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Alibaba Group's Taobao : from intermediary to ecosystem enabler / Peter Williamson & Michelle Wang Jingji.
- Format:
- Book
- Author/Creator:
- Williamson, Peter J., author.
- Wang Jingji, Michelle, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Alibaba (Firm).
- Creative ability in business--Case studies.
- Creative ability in business.
- Strategic planning--Case studies.
- Strategic planning.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case explores how Alibaba Group has nurtured the creation of a business ecosystem to underpin the success of its Taobao Marketplace and Tmall.com e-commerce businesses that have come to dominate on-line shopping in China.
- Notes:
- Originally Published in: Williamson, P., & Wang Jingji, M. (2014). Alibaba Group's Taobao: From intermediary to ecosystem enabler. Cambridge: University of Cambridge, Judge Business School.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 3, 2016).
- ISBN:
- 9781473974531
- OCLC:
- 1017726105
- Access Restriction:
- Restricted for use by site license.
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