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PushediN : the next step in social media marketing? / Julian Friedland.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Friedland, Julian, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Marketing--Moral and ethical aspects.
- Marketing.
- Social media--Marketing.
- Social media.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2018.
- System Details:
- text file
- Summary:
- This case takes place in the context of a small to medium-sized retail clothing firm. It examines the latest trends in social media marketing technology and the potential ethical issues regarding privacy infringement, and behavioral control of teenagers and young adults that such technology presents. The scenario invites students to consider how much, if at all, such marketing practices should be resisted going forward.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526449542
- OCLC:
- 1023545850
- Access Restriction:
- Restricted for use by site license.
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