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The micro crowdfunding campaign : how M3D raised $3.4 million through Kickstarter to develop an affordable 3d printer / Matthew Hollow.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Hollow, Matthew, 1985- author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Crowd funding--Case studies.
- Crowd funding.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- In April 2014, M3D launched a crowdfunding campaign on Kickstarter to raise money for a new prototype domestic 3D printer called "The Micro." The campaign proved a huge success, breaking a string of crowdfunding records and raising more than US$3,400,000 in the space of 30 days. This case study provides an in-depth look at the factors behind this success. Beginning with a discussion of how The Micro 3D Printer first came into existence, it then moves on to explore the reasons why the M3D team opted to use a crowdfunding platform such as Kickstarter to fund their start-up project, as well as outlining the extensive preparation that went into producing The Micro 3D's hugely successful online funding campaign.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 3, 2016).
- ISBN:
- 9781473950269
- OCLC:
- 1017713624
- Access Restriction:
- Restricted for use by site license.
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