Growth strategy of a contract automobile manufacturer in Turkey during the 2008-2009 financial crisis / Ibrahim Onur Oz, Cagnur Kaytmaz Balsari.

Format:

Book

Author/Creator:

Oz, Ibrahim Onur, author.

Balsari, Cagnur Kaytmaz, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Global Financial Crisis, 2008-2009.

Automobile industry and trade.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Pvt. Ltd, 2017.

System Details:

text file

Summary:

The financial crisis of 2008-2009 was devastating for most of the car manufacturers around the world. Many of them lost their competency and market position in the global car market with unprecedentedly low sales volumes and negative financial performances. However, Tofas, the biggest car manufacturer of Turkey, turned the financial crisis into an opportunity through its international alliances, credit subsidiary and research and development (R&D), while increasing its profitability and market positioning during the midst of the financial crisis.

Notes:

Originally published in Oz, I. O., & Balsari, C. K. (2017). Growth strategy of a contract automobile manufacturer in Turkey during the 2008-2009 financial crisis. Asian Journal of Management Cases 14(1), 49-64. DOI:.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526431615

OCLC:

1023528696

Access Restriction:

Restricted for use by site license.