2 options
Exploiting online communities / Ian Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Internet marketing--Case studies.
- Internet marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- The internet not only provides a valuable opportunity for entrepreneurs to increase interest in their products, but it can also present an opportunity for the formation of an online community for distribution. An early adopter of this type of distribution was snow sports equipment retailer, Gerfried Schuller, and his Blue Tomato website.
- Notes:
- Originally Published in: Chaston, I. (2010). Exploiting Online Communities. In Entrepreneurial management in small firms (p. 180). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473939196
- OCLC:
- 1017726234
- Access Restriction:
- Restricted for use by site license.
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