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Lack of data problems / Ian Chaston.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Marketing research--Case studies.
- Marketing research.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case study concerns John Mullins' new methodology for conducting market research for entrepreneurial ventures, in order to discover unknown unknowns. The method is then examined 'in practice' with the examples of a new fitness business and a surgical technology company.
- Notes:
- Originally Published in: Chaston, I. (2010). Lack of Data Problems. In Entrepreneurial management in small firms (pp. 49-50). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473938694
- OCLC:
- 1017715830
- Access Restriction:
- Restricted for use by site license.
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