Q-Connect : reaching rural customers with Assam Mobile Theatre / Abhishek, Gunjan Dandotiya.

Format:

Book

Author/Creator:

Abhishek, author.

Dandotiya, Gunjan, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Communication in management.

Sibal, Dinesh.

Q-Connect.

Baruah, Gulancha.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2015.

System Details:

text file

Summary:

Dinesh Sibal, CEO of Q-Connect, was reading his email on his laptop after returning back to his hotel room in Guwahati. He was in Guwahati for his regular monthly meeting with the field team. One of the emails was from the marketing manager of a leading consumer durables company dealing in kitchen utensils and appliances. The company wanted to use Q-Connect network to carry out demonstrations and sales of its products for its target customers in Assam. Sibal was pleased as this was the first instance of a company reaching out to him for using Q-Connect network. He wanted to share the good news with his colleague Gulancha Baruah with whom he had built this network.

Notes:

Originally published in Abhishek, & Dandotiya, G. (2015). Q-Connect: Reaching rural customers with Assam Mobile Theatre.MAR0480. Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526429056

OCLC:

1023547729

Access Restriction:

Restricted for use by site license.