2 options
Pepita Disco PPM : margins and elasticity / Julie Hennessy & Evan Meagher.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Hennessy, Julie, author.
- Meagher, Evan, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Pepita Disco PPM.
- Accounting--Case studies.
- Accounting.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Carolina Araujo had recently taken control of her family's business, Pepita Disco PPM, Uruguay's second-largest producer of beef-based dog food, treats, and toys. While she respected the company's nearly eighty-year history, Carolina felt that Pepita Disco had grown complacent with its market share and was basically preserving the status quo. Her plan was to re-energize the employee base and grow Pepita Disco's business faster than the overall market. This exercise poses a fictional problem about a company's efforts to predict the impacts of price, product cost, and spending moves on profitability.
- Notes:
- Originally Published in: Hennessy, J., & Meagher, E. (2012). Pepita Disco PPM: Margins and Elasticity (Case revised 15/12/2014). 3-112-004. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473960428
- OCLC:
- 1017726746
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.