Danaka Corporation : healthcare solutions portfolio management / Robert Cooper, Mark Jeffery.

Format:

Book

Author/Creator:

Cooper, Robert, author.

Jeffery, Mark, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Danaka Corporation.

Portfolio management--United States--Case studies.

Portfolio management.

Strategic planning--United States--Case studies.

Strategic planning.

United States.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

A major barrier for growth of large multi-business-unit firms is the inability to resource the critical initiatives to winboth in terms of dollars and people. The underpinning of the challenge involves the conflict between resourcing current cash-generating legacy businesses vs. new initiatives which may not, in the short term, produce positive financial results. Most companies do not have a formal portfolio process to deal with this fundamental issue. The Healthcare Solutions business unit of Danaka is a fictional business based on real business experiences. The principle challenge is the need for this business to free up $300 million of current, budgeted R&D projects to fund new, unfunded initiatives to meet its five-year growth objectives. Tools and processes are introduced via interactive spreadsheets that show how to make the tough portfolio decisions on a project-by-project basis.

Notes:

Originally published: Cooper, R., & Jeffery, M. (2008). Danaka Corporation: Healthcare Solutions Portfolio Management. 5-105-006. Evanston, IL: Kellogg School of Management, Northwestern University.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781473994669

OCLC:

1017725964

Access Restriction:

Restricted for use by site license.