"I love Twitter" : a case study exploring local sports broadcasters' impressions of Twitter / Kevin Hull.

Format:

Book

Author/Creator:

Hull, Kevin, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Twitter.

Online social networks.

Sportscasters.

Local Subjects:

Twitter.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2016.

System Details:

text file

Summary:

The daily routine of local sports broadcasters is as busy as it has ever been, as they are expected to anchor the evening sportscast, write stories, film games, and update the station Web site. Twitter has added yet another duty to their job, but they do not seem to mind this assignment. In a survey of local sports broadcasters throughout the U.S., over 90% of those who responded to the survey said they either "liked" or "loved" Twitter. In addition, more than 80% of respondents said that they did not consider using Twitter at work to be a burden. Implications regarding extra-role behaviors and work engagement are discussed.

Notes:

Originally published in Hull, K. (2016). "I love Twitter": A case study exploring local sports broadcasters' impressions of Twitter. International Journal of Sport Communication, 9(4), 519-533. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526438256

OCLC:

1023532680

Access Restriction:

Restricted for use by site license.