Memes and the future of pop culture / by Marcel Danesi.

Format:

Book

Author/Creator:

Danesi, Marcel, 1946- author.

Series:

Brill research perspectives

Popular culture

Language:

English

Subjects (All):

Memes.

Popular culture.

Physical Description:

81 pages ; 24 cm.

Place of Publication:

Leiden ; Boston : Brill, [2019]

Summary:

Pop culture emerged in the first decades of the twentieth century as a reaction to the restrictive social traditions of colonial America. It spread quickly and broadly throughout the bustling urban centers of the 1920s-an era when it formed a partnership with technology and the business world. This coalition gave pop culture its identity, allowing it to thrive and form alliances with artistic and literary movements. But pop culture may have run its course with the rise of meme culture. This book revisits the social, psychic, and aesthetic roots of pop culture, suggesting that meme culture has fragmented its historical flow, thus threatening to bring about its demise.

Contents:

2 Origins p. 4

3 The Protestant Ethic p. 8

4 The Roaring Twenties p. 12

5 Theorizing Pop Culture p. 15

6 Technology and the Marketplace p. 20

7 Literary-Artistic Bricolage p. 22

8 Carnival, Archetype, and Mythology Theories Revisited p. 29

9 Sociobiology and the Theory of Memes p. 34

10 Meme Culture p. 38

11 The Simulacrum p. 45

12 Meme Culture versus Pop Culture p. 50

13 The "Communal Brain" p. 59

14 The Global Village p. 62

15 The "Corso" and "Ricorso" of History p. 68

16 The Tetrad p. 70.

Notes:

Includes bibliographical references.

ISBN:

9004398287

9789004398283

OCLC:

1081437384