Analysis of the cognitive interview in questionnaire design / Gordon B. Willis.

Format:

Book

Author/Creator:

Willis, Gordon B. (Gordon Bruce), author.

Series:

Series in understanding qualitative research.

Series in Understanding Qualitative Research

Language:

English

Subjects (All):

Interviewing.

Cognition.

Questionnaires--Methodology.

Questionnaires.

Social surveys--Methodology.

Social surveys.

Social sciences--Research--Methodology.

Social sciences.

Psychology--Research--Methodology.

Psychology.

Physical Description:

1 online resource (275 pages) : illustrations, tables.

Edition:

1st ed.

Place of Publication:

New York, New York : Oxford University Press, 2015.

Summary:

It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.

Contents:

Cover

Series

Analysis of the Cognitive Interview in Questionnaire Design

Copyright

Contents

Preface

Chapter 1 Introduction: The Role of Cognitive Interviewing in Surveys

Chapter 2 Background: Theory and Disciplinary Orientation of the Cognitive Interview

Chapter 3 The Practice of Cognitive Interviewing

Chapter 4 Analysis Strategies for the Cognitive Interview

Chapter 5 Critical Issues in Analysis of Cognitive Interviewing Results

Chapter 6 Writing the Cognitive Interviewing Report

Chapter 7 Case Studies in Analysis

Chapter 8 Summary and Conclusion

References

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-19-026285-0

OCLC:

905969708