Masters of disaster : the ten commandments of damage control / Christopher Lehane, Mark Fabiani, Bill Guttentag.

Format:

Book

Author/Creator:

Lehane, Christopher, author.

Fabiani, Mark, author.

Guttentag, William, author.

Contributor:

Esther F. Kantrowitz & Lionel Kantrowitz Collection Endowed Fund.

Language:

English

Subjects (All):

Crisis management.

Public relations.

Publicity.

Reputation.

Marketing--Management.

Marketing.

Physical Description:

252 pages ; 23 cm

Edition:

First Palgrave Macmillan paperback edition.

Other Title:

Ten commandments of damage control

Place of Publication:

New York : Palgrave Macmillan, 2014.

Summary:

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Contents:

Part I Crisis as a State of Mature

Prologue: Not a Question of If, but When 3

1 Crisis as a State of Nature 7

Part II It's a Matter of Life or Death: The Principle of Survival

2 Stop Digging 21

3 Do No Harm 25

4 Discipline 39

5 Credibility 49

Part III The Ten Commandments of Damage Control

6 Playing to Win 59

7 Commandment I: Full Disclosure 63

8 Commandment II: Speak to Your Core Audience 77

9 Commandment III: Don't Feed the Fire 95

10 Commandment IV: Details Matter 111

11 Commandment V: Hold Your Head High 131

12 Commandment VI: Be Straight about What You Know, What You Don't Know, and What You Are Going to Do to Fix the Problem 147

13 Commandment VII: Respond with Ovewhelming Force 165

14 Commandment VIII: First In, First Out 181

15 Commandment DC: No Swiftboating 201

16 Commandment X: They Dissemble, You Destroy 219

17 The Damage Control Survival Kit 239

18 The User's Manual 241.

Notes:

Includes index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Esther F. Kantrowitz & Lionel Kantrowitz Collection Endowed Fund.

ISBN:

113727896X

9781137278968

OCLC:

852658407