The Routledge Companion to Critical Marketing / edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott and Rohit Varman.

Format:

Book

Contributor:

Tadajewski, Mark, editor.

Higgins, Matthew, editor.

Denegri-Knott, Janice, 1977- editor.

Varman, Rohit, editor.

Taylor & Francis.

Series:

Routledge handbooks

Routledge companions in business, management and accounting

Routledge Companions in Business, Management and Accounting

Language:

English

Subjects (All):

Marketing.

Genre:

Electronic books.

Physical Description:

1 online resource (528 pages) : 12 illustrations, text file, PDF.

Edition:

First edition.

Place of Publication:

Boca Raton, FL : Routledge, 2018.

System Details:

text file

PDF

Summary:

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Contents:

Chapter One: Introducing and Advancing Critical Marketing Studies (Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman)

PART I:

Exploring the Terrain of Critical Marketing Studies.

Chapter Two:

Postmodernism and Critical Marketing (Nikhilesh Dholakia and A. Fuat Frat)

Chapter Three:

Postcolonialism, Subalternity, and Critical Marketing (Rohit Varman)

Chapter Four:

Feminist Perspectives in Marketing: Past, Present, and Future (Pauline Maclaran and Olga Kravets)

Chapter Five:

Critical Social Marketing: Reflections, Introspections, and Future (Ross Gordon)

Chapter Six:

Critical Macromarketing, Sustainable Marketing, and Globalization (William E. Kilbourne)

Chapter Seven:

Critical Perspectives on Place Marketing (Massimo Giovanardi, Mihalis Kavaratzis, and Maria Lichrou)

Chapter Eight:

Critical Arts Marketing (Gretchen Larsen and Finola Kerrigan)

PartII:Critical Marketing: Marketing Practices in Focus. Chapter Nine:

Critical Studies of Marketing Work (Peter Svensson)

Chapter Ten:

The Cultural Turn in Lifestyle Research: Overview and Reflections (Gokcen Coskuner-Balli)

Chapter Eleven:

Advertising Practice and Critical Marketing (Chris Hackley)

Chapter Twelve:

Critical Reflections on the Marketing Concept and Consumer Sovereignty (Mark Tadajewski)

Chapter Thirteen:

Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric (Chris Miles)

Chapter Fourteen:

Metaphor and Relationship Marketing Discourse (Lisa OMalley)

Chapter Fifteen:

Critical Perspectives on Ethical Consumption (Michal Carrington and Andreas Chatzidakis)

Chapter Sixteen:

Religious Critiques of the Market (Aliakbar Jafari)

Part III:Rethinking Consumers and Markets: Critiques of Markets. Chapter Seventeen:

Re-mapping Power for Critical Marketing and Consumer Research (Janice Denegri-Knott)

Chapter Eighteen:

Ideology and Critical Marketing Studies

(Giana M. Eckhardt, Rohit Varman, and Nikhilesh Dholakia)

Chapter Nineteen:

Non-Western Cultures and Critical Marketing (zlem Sandkc Trkdoan)

Chapter Twenty:

Choice and Choicelessness in Consumer Practice (Ruby Roy Dholakia, A. Fuat Frat, and Nikhilesh Dholakia)

Chapter Twenty-One:

Managing Racial Stigma in Consumer Culture (David Crockett)

Chapter Twenty-Two:

Consumer Vulnerability: Critical Insights from Stories, Action Research and Visual Culture (Susan Dunnett, Kathy Hamilton, and Maria Piacentini)

Chapter Twenty-Three:

The Embodied Consumer (Maurice Patterson)

Part IV:

Critical Marketing: Marketing Practices in Focus. Chapter Twenty-Four:

Critical Perspectives on Brand Management (Adam Arvidsson and Alex Giordano)

Chapter Twenty-Five:

Gender, Marketing, and Emotions: A Critical, Feminist Exploration of the Ideological Helix that Defines Our Working Worlds (Lorna Stevens)

Chapter Twenty-Six:

Biopolitical Marketing and the Commodification of Social Contexts (Detlev Zwick and Alan Bradshaw)

Chapter Twenty-Seven:

Exploitation and Emancipation (Bernard Cova and Bernard Paranque)

Chapter Twenty-Eight:

Political Economy Approaches to Transnational Commodity Markets: An Application to the Case of the Global Palm Oil Market (Martin Fougre)

Chapter Twenty-Nine:

Social Media, Big Data, and Critical Marketing (Christian Fuchs) C

hapter Thirty:

Marketing and the Production of Consumers Objective Violence (Eduardo Andr Teixeira Ayrosa and Renata Couto de Azevedo de Oliveira)

Notes:

Includes bibliographical references and index.

Other Format:

Print version:

ISBN:

9781315630526

OCLC:

1041153783

Access Restriction:

Restricted for use by site license.