Social media entertainment : the new intersection of Hollywood and Silicon Valley / Stuart Cunningham and David Craig.

Format:

Book

Author/Creator:

Cunningham, Stuart, author.

Craig, David (David Randolph), author.

Series:

Postmillennial pop

Language:

English

Subjects (All):

Internet entertainment industry--United States.

Internet entertainment industry.

Internet entertainment--United States.

Internet entertainment.

Social media--United States.

Social media.

United States.

Physical Description:

x, 353 pages ; 23 cm.

Place of Publication:

New York : New York University Press, [2019]

Summary:

How the transformation of social media platforms and user-experience have redefined the entertainment industry. In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption. -- Publisher's description.

Contents:

Introduction

Platform strategy

Creator labor

Social media entertainment intermediaries

Authenticity, community, and brand culture

Cultural politics of social media entertainment

Globalizing social media entertainment

Conclusion.

Notes:

Includes bibliographical references and index.

ISBN:

9781479890286

1479890286

9781479846894

1479846899

OCLC:

1035251689