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Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / Roberta J. Newman.
- Format:
- Book
- Author/Creator:
- Newman, Roberta J., author.
- Language:
- English
- Subjects (All):
- Baseball--Economic aspects--United States.
- Baseball.
- Baseball--Economic aspects.
- Mass media and sports.
- Advertising--Social aspects.
- United States.
- Baseball--Social aspects--United States.
- Baseball--Social aspects.
- Advertising--Social aspects--United States.
- Advertising.
- Mass media and sports--United States.
- Physical Description:
- xvii, 319 pages ; 24 cm
- Place of Publication:
- Lincoln : University of Nebraska Press, [2019]
- Contents:
- Introduction : here's the pitch!
- Hustlers, hucksters, and snake oil salesmen : two industries emerge
- "It pays to be personal" : baseball and endorsement advertising in the first golden age
- Breakfast of champions : tales of depression era baseball and advertising
- Pitching in black and white : baseball, advertising, and the color line
- Baseball, hotdogs, apple pie, and Chevrolet...and beer, cigarettes, cat food, and margarine : tales of television advertising
- "Let's just say it works for me" : Major League Baseball, Viagra, and the business of pharmaceutical advertising
- Four things we love : advertising, identity, Big Papi and the image of the Afro-Latino ballplayer
- "Driven" to "RE2PECT" : Derek Jeter and the (re)branding of "all-American"
- Epilogue : pitching in the future game.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780803278479
- 0803278470
- OCLC:
- 1037884992
- Publisher Number:
- 40028910408
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