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Maketingu janaru
マーケティングジャーナル = Japan marketing journal
EBSCOhost Business Source Ultimate Available from 07/01/2023 until 10/31/2023. Available online
View online- Format:
- Journal/Periodical
- Language:
- English
- Japanese
- Subjects (All):
- Marketing--Japan--Periodicals.
- Marketing.
- Commerce--Periodicals.
- Commerce.
- Business--Periodicals.
- Business.
- Branding (Marketing)--Japan--Periodicals.
- Branding (Marketing).
- Genre:
- Serial publications.
- Periodicals.
- Physical Description:
- 1 online resource
- Quarterly
- Began with Vol. 16, No. 1-
- Other Title:
- Japan marketing journal
- Place of Publication:
- Tokyo, Japan Japan marketing society, 1996-
- 東京、日本 日本マーケティング学会, 1996-
- Language Note:
- In Japanese; titles and abstracts also in English.
- Summary:
- "In order to raise the standards of marketing research and practice, this journal publishes important and original papers on marketing that are rich in academic and practical implications for those interested in marketing. There are five types of papers: submitted peer-reviewed papers, special feature papers, review papers, marketing cases, and book reviews."-- Journal website.
- Notes:
- Description based on: Volume 16, No. 1 (1996); title from journal home page (J-Stage, viewed December 7, 2023).
- Latest issue consulted: Volume 43, No. 1 (2023); (J-Stage, viewed December 7, 2023).
- Other Format:
- Print version: マーケティングジャーナル
- ISSN:
- 2188-1669
- OCLC:
- 1117852591
- Access Restriction:
- Unrestricted online access
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