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Management of art galleries / Magnus Resch.

LIBRA N470 .R4713 2018
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Format:
Book
Author/Creator:
Resch, Magnus, author.
Standardized Title:
Management von Kunstgalerien. English
Language:
English
German
Subjects (All):
Art galleries, Commercial--Management.
Art galleries, Commercial.
Physical Description:
151 pages : illustrations ; 22 cm
Edition:
Third edition revised.
Place of Publication:
London ; New York, NY : Phaidon Press Limited, [2018]
Language Note:
Translated from the German.
Summary:
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Contents:
Machine generated contents note: Management
Don't Be Afraid
Number Crunching
My Research Approach
New Business Model.
Notes:
Includes bibliographical references.
ISBN:
0714877751
9780714877754
OCLC:
1036745019

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