Soon Yu on Creating Timeless Brands/ with Soon Yu.

Format:

Video

Author/Creator:

Yu, Soon, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2018.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.

Some brands stand the test of time. They stick around, through market fluctuations and shifts in consumer preference and demand. But what makes a brand timeless? Is longevity something you can control? Join thought leader Soon Yu, author of Iconic Advantage, in this LinkedIn Learning course on creating brands that last. He provides a framework for identifying what's unique about your brand?whether it's your story, your benefits, or your design?and creating timeless distinction through noticing power and staying power. Plus, learn how to take your brand to a wider audience by building your scaling power.

Participant:

Presenter: Soon Yu

Notes:

9/07/20181

Access Restriction:

Restricted for use by site license.