Winning the story wars : why those who tell--and live--the best stories will rule the future

MLA

Sachs, Jonah and Todd and Elizabeth Donovan Endowed Fund For Television and Broadcast Media. Winning the story wars : why those who tell--and live--the best stories will rule the future. Boston, Massachusetts : Harvard Business Review Press, [2012]

APA

Sachs, J. & Todd and Elizabeth Donovan Endowed Fund For Television and Broadcast Media. (2012). Winning the story wars : why those who tell--and live--the best stories will rule the future. Boston, Massachusetts : Harvard Business Review Press.

Chicago

Sachs, Jonah and Todd and Elizabeth Donovan Endowed Fund For Television and Broadcast Media. Winning the story wars : why those who tell--and live--the best stories will rule the future. Boston, Massachusetts : Harvard Business Review Press, [2012]