On consumer culture, identity, the church and the rhetorics of delight / Mark Clavier.

Format:

Book

Author/Creator:

Clavier, Mark, author.

Series:

Reading Augustine

Language:

English

Subjects (All):

Augustine, of Hippo, Saint, 354-430.

Augustine.

Consumption (Economics)--Religious aspects--Christianity.

Consumption (Economics).

Christian life.

Consumption (Economics)--Moral and ethical aspects.

Physical Description:

x, 157 pages ; 23 cm.

Place of Publication:

London : Bloomsbury Academic, 2019.

Summary:

"Mark Clavier's On Consumer Culture, Identity, The Church and the Rhetorics of Delight draws on Augustine of Hippo to provide a theological explanation for the success of marketing and consumer culture. Augustine's thought, rooted in rhetorical theory, presents a brilliant understanding of the experiences of damnation and salvation that takes seriously the often hidden psychology of human motivation. Clavier examines how Augustine's keen insight into the power of delight over personal notions of freedom and self-identity can be used to shed light on how the constant lure of promised happiness shapes our identities as consumers. From Augustine's perspective, it is only by addressing the sources of delight within consumerism and by rediscovering the wellsprings of God's delight that we can effectively challenge consumer culture. To an age awash with commercial rhetoric, the fifth-century Bishop of Hippo offers a theological rhetoric that is surprisingly contemporary and insightful."-- Back cover.

Contents:

Augustine's rhetoric of self-destruction

The rehtoric of consumerism

Augustine's eloquent God

The divided wills of Christian consumers

The church as a rhetorical community

God's orators.

Notes:

Includes bibliographical references (145-150) and index.

ISBN:

9781501330919

1501330918

9781501330926

1501330926

OCLC:

1000582490