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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
- Format:
- Book
- Author/Creator:
- Sachs, Jonah, author.
- Language:
- English
- Subjects (All):
- Marketing--Social aspects.
- Marketing.
- Storytelling--Psychological aspects.
- Storytelling.
- Consumers--Psychology.
- Consumers.
- Social media.
- Personal Narratives as Topic.
- Advertising.
- Social Media.
- Narration.
- Anecdotes as Topic.
- Medical Subjects:
- Marketing.
- Personal Narratives as Topic.
- Advertising.
- Social Media.
- Narration.
- Anecdotes as Topic.
- Physical Description:
- 1 online resource (viii, 264 pages) : illustrations
- Place of Publication:
- Boston, Massachusetts : Harvard Business Review Press, [2012]
- System Details:
- text file
- Summary:
- Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
- Contents:
- Part one. The broken world of storytelling. The story wars are all around us
- The five deadly sins
- The myth gap
- Marketing's dark art
- Part two. Shaping the future. Interlude: a creation myth for marketers
- Tell the truth, part I: the art of empowerment marketing
- Basic training: identifying your values
- Tell the truth, part II: the hero's journey
- Basic training: designing your core story elements
- Be interesting: freaks, cheats, and familiars
- Basic training: generating your stories
- Live the truth.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Simon Nelson Patten Fund.
- ISBN:
- 9781422143575
- 1422143570
- Publisher Number:
- 99979163015
- Access Restriction:
- Restricted for use by site license.
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