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The momentum effect : how to ignite exceptional growth / Jean-Claude Larreche.
Lippincott Library HD38.15 .L37 2008
Available
- Format:
- Book
- Author/Creator:
- Larréché, Jean-Claude.
- Language:
- English
- Subjects (All):
- Industrial management--Handbooks, manuals, etc.
- Industrial management.
- Genre:
- Handbooks and manuals.
- Physical Description:
- xxiv, 324 pages : illustrations ; 24 cm
- Place of Publication:
- Upper Saddle River, N.J. : Pearson Education, Inc., 2008.
- Summary:
- "Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.
- Contents:
- The power of momentum
- The source of momentum
- The road to momentum Compelling insights
- Compelling value
- Compelling equity
- Power offer design
- Power offer execution
- Vibrant satisfaction
- Vibrant retention
- Vibrant engagement
- Internal momentum
- Momentum leadership.
- Notes:
- Includes bibliographical references (pages 267-280) and index.
- ISBN:
- 9780132363426
- 0132363429
- 9780273712534
- 0273712535
- OCLC:
- 182573536
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