I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss.

Format:

Book

Author/Creator:

Niedersüss, Carl Dominik J., author.

Series:

MIPLC studies ; Volume 24.

MIPLC Studies ; Volume 24

Language:

English

Subjects (All):

Trademarks--Law and legislation--Germany.

Trademarks.

Trademarks--Law and legislation--United States.

Copyright--Characters--Germany.

Copyright.

Copyright--Characters--United States.

Physical Description:

1 online resource (73 p.)

Edition:

First edition.

Place of Publication:

Nomos Verlagsgesellschaft mbH & Co. KG 2015

Baden-Baden, [Germany] : Nomos, 2015.

Language Note:

English

Summary:

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

Contents:

Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights?

IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America

2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International

Notes:

Description based upon print version of record.

Includes bibliographical references.

CC BY

Description based on online resource; title from PDF title page (ebrary, viewed August 19, 2016).

ISBN:

9783845257143

3845257148

OCLC:

1139864726