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Socialistic brands : a unique category of vintage brands / Mikołaj Rogowski.

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Format:
Book
Author/Creator:
Rogowski, Mikołaj, author.
Series:
MIPLC studies ; Volume 28.
MIPLC Studies ; Volume 28
Language:
English
Subjects (All):
Trademarks--Law and legislation--Poland.
Trademarks.
Trademark infringement--Poland.
Trademark infringement.
Socialism and culture--Poland.
Socialism and culture.
Poland.
Local Subjects:
Poland.
Physical Description:
1 online resource (87 pages) : illustrations.
Edition:
1 ed.
Place of Publication:
Nomos Verlagsgesellschaft mbH & Co. KG 2017
Baden-Baden, Germany : Nomos : MIPLC, 2017.
Language Note:
English
Summary:
Socialistic brands are signs with unique characteristics acquired through their use in particular historical circumstances. It is considered whether, decades after the fall of the iron curtain, the shared historical pedigree justifies different treatment of these signs. The author attempts to answer the question of what would constitute as unfair appropriation of these brands and discusses the availability of legal remedies in such cases. The analysis of issues relating to socialistic brands is conducted on the basis of European and Polish law and jurisprudence. Trademark law and other fields of intellectual property law form the core of this consideration. The author additionally employs findings from branches of social sciences such as anthropology, sociology and semiotics, in order to shed light on the complex nature of the attractiveness of signs and how cultural connotations affect it.
Contents:
Introduction
Definitions, the scope of the thesis and case studies of the socialist brands
Justification for the call for protection of socialistic brands from unfair appropriation
Unjustifiable appropriation
The socialistic brands dilemma
A brand new nostalgia? case examples touch-down
Conclusion.
Notes:
Includes bibliographical references.
Creative Commons Attribution 4.0 International. CC BY 4.0 https://creativecommons.org/licenses/by/4.0/legalcode
Description based on online resource; title from PDF title page (ebrary, viewed August 16, 2017).
ISBN:
9783845278810
3845278811
OCLC:
989997660
Access Restriction:
Unrestricted online access

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