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Preference pollution : how markets create the desires we dislike / David George.
- Format:
- Book
- Author/Creator:
- George, David (David L.)
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Consumers' preferences.
- Marketing.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xi, 201 pages) : illustrations
- Place of Publication:
- Ann Arbor : University of Michigan Press, 2004.
- System Details:
- text file
- Summary:
- Seldom considered is whether markets do an adequate job of shaping our tastes. David George argues that they do not, and that the standard economic definition of efficiency can be used to demonstrate that the market ignores people's desires about their desires. He concludes that markets perform poorly with respect to second-order preferences, thus worsening the problem of undesired desires. The book further investigates changes in perceptions and public policy toward such activities as gambling, credit, entertainment, and sexual behavior.
- Contents:
- 2. Freedom to Choose 15
- 3. Market Failure in the Shaping of Tastes 41
- 4. Fortifications, Extensions, Clarifications 67
- 5. Market Failure or Human Imperfection? 91
- 6. The Critic's Retreat 105
- 7. Sexual Choices: The First Order's Rise and the Second Order's Fall 115
- 8. Risk Taking: The Rise of the Gambler 125
- 9. The Surge of Consumer Credit 137.
- Notes:
- Includes bibliographical references and index.
- Description based on information from the publisher.
- ISBN:
- 0472089498
- 0472112201
- 9780472089499
- Publisher Number:
- 10.3998/mpub.17267
- Access Restriction:
- Restricted for use by site license.
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