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The president electric : Ronald Reagan and the politics of performance / Timothy Raphael.

UMPEBC University of Michigan Press eBooks Available online

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Format:
Book
Author/Creator:
Raphael, Timothy.
Contributor:
Michigan Publishing (University of Michigan), publisher.
Series:
Theater--theory/text/performance
Language:
English
Subjects (All):
Reagan, Ronald.
Presidents--United States--Biography.
Presidents.
United States.
Genre:
Biographies.
Electronic books.
Physical Description:
1 online resource (ix, 271 pages) : illustrations.
Place of Publication:
Ann Arbor : University of Michigan Press, c2009.
System Details:
text file
Summary:
This book tells how Reagan's immersion in an electronic media culture of performance shaped his political career. When Ronald Reagan first entered politics in 1965, his public profile as a performer in radio, film, television, and advertising and his experience in public relations proved invaluable political assets. By the time he left office in 1989, the media in which he trained had become the primary source for generating and wielding political power. "The President Electric: Ronald Reagan and the Politics of Performance" reveals how the systematic employment of the techniques and technologies of mass-media performance contributed to Reagan's rise to power and defined his style of governance. The President Electric stands out among books on Reagan as the first to bring the rich insights of the field of performance studies to an understanding of the Reagan phenomenon, connecting Reagan's training in electronic media to the 19th-century notion of the 'fiat of electricity' - the emerging sociopolitical power of three entities (mechanical science, corporate capitalism, and mass culture) that electric technology made possible. The book describes how this new regime of cultural and political representation shaped the development of the electronic mass media that transformed American culture and politics and educated Ronald Reagan for his future role as president.
Contents:
The Dramatized Society 5
Culture as Politics 11
Mapping 15
Chapter 1 The Culture of Performance 19
Natural Theatricality 22
The Fiat of Electricity 27
The Pedagogy of Performance 34
Chapter 2 The Voice of the Electronic Age 58
Scratching the Crystal 65
The Theology of the Ether 69
The Dead Wire 78
Chapter 3 Sounding the Nation 85
The National Voice 87
The Nation and Its Double 105
Chapter 4 Moving Pictures 120
An Actor Prepares 129
A Star Is Born 134
Sympathetic Magic 142
The Changing Man 148
Chapter 5 The Reagan Brand 153
Brand Loyalty 155
The Corporate Soul 162
Electrifying Democracy 169
Being Televised 172
Total Electric Living 178
The Biggest Fan in the World 189
Chapter 6 The Rights of Memory 195
Three Things 200
The Sanction of Death 204
The Hauntology of Bitburg 207
Epilogue: Taking Up the Bodies 220.
Notes:
Includes bibliographical references (pages 249-260) and index.
Description based on information from the publisher.
ISBN:
9780472070732
0472070738
9780472050734
0472050737
Publisher Number:
10.3998/mpub.331702
Access Restriction:
Restricted for use by site license.

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