Hallyu 2.0 : the Korean wave in the age of social media / Sangjoon Lee and Abe Mark Nornes, editors.

Format:

Book

Contributor:

Lee, Sangjoon.

Nornes, Markus.

Michigan Publishing (University of Michigan), publisher.

Series:

Perspectives on contemporary Korea

Language:

English

Subjects (All):

Social media--Korea (South).

Social media.

Korea (South).

Popular culture--Korea (South).

Popular culture.

Genre:

Electronic books.

Physical Description:

1 online resource.

Place of Publication:

Ann Arbor : University of Michigan Press, 2015.

System Details:

text file

Summary:

"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"-- Provided by publisher.

Contents:

Part 1 New Agendas

1 Hallyu versus Hallyu-hwa: Cultural Phenomenon versus Institutional Campaign / JungBong Choi Choi, JungBong 31

2 New Perspectives on the Creative Industries in the Hallyu 2.0 Era: Global-Local Dialectics in Intellectual Properties / Dal Yong Jin Jin, Dal Yong 53

Part 2 Rethinking K-Pop

3 New Wave Formations: K-Pop Idols, Social Media, and the Remaking of the Korean Wave / Eun-Young Jung Jung, Eun-Young 73

4 Uniformity and Nonconformity: The Packaging of Korean Girl Groups / Roald Maliangkay Maliangkay, Roald 90

5 Of the Fans, by the Fans, for the Fans: The JYJ Republic / Seung-Ah Lee Lee, Seung-Ah 108

Part 3 Korean TV Drama and Social Media

6 The Interactive Nature of Korean TV Dramas: Flexible Texts, Discurisive Consumption, and Social Media / Youjeong Oh Oh, Youjeong 133

7 Meta-Hallyu TV: Global Publicity, Social Media, and the Citizen Celebrity / Michelle Cho Cho, Michelle 154

8 From Diaspora TV to Social Media: Korean TV Dramas in America / Sangjoon Lee Lee, Sangjoon 172

Part 4 Global Receptions of Hallyu 2.0

9 Hating the Korean Wave in Japan: The Exclusivist Inclusion of Zainichi Koreans in Nerima Daikon Brothers / Hye Seung Chung Chung, Hye Seung 195

10 Consuming the Other: Israeli Hallyu Case Study / Irina Lyan Lyan, Irina, Alon Levkowitz Levkowitz, Alon 212

11 RIP Gangnam Style / Brian Hu Hu, Brian 229.

Notes:

Includes bibliographical references and index.

Description based on information from the publisher.

ISBN:

9780472072521

9780472052523

9780472120895

Publisher Number:

10.3998/mpub.7651262

Access Restriction:

Restricted for use by site license.