The ways to new : 15 paths to disruptive innovation / Jean-Marie Dru.

Format:

Book

Author/Creator:

Dru, Jean-Marie, author.

Language:

English

Subjects (All):

Creative ability in business.

Technological innovations.

New products.

Physical Description:

1 online resource (211 pages)

Edition:

1st edition

Other Title:

Fifteen paths to disruptive innovation

Place of Publication:

Hoboken, New Jersey : Wiley, 2015.

System Details:

text file

Summary:

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

Contents:

The Ways to New: 15 Paths to Disruptive Innovation

Contents

Foreword

Introduction: Why Marketing Should Drive Innovation

Part One: Disruption and Innovation

Chapter 1: Disruption and the Innovation Deficit

The Innovation Deficit

Disruption Methodology

Chapter 2: Disrupt the Way You Innovate

Innovate against, Innovate for, Innovate with

Innovate in All Shapes and Forms

Chapter 3: Disruption in Practice

Disruption Days

Disruption What Ifs

Part Two: Disruptive Paths to Innovation

Chapter 4: Open Disruption

Xiaomi: Design as You Build

Lego: Co-created by Fans

Procter &amp

Gamble: A Cultural Shift

Chapter 5: Structural Disruption

Nissan: A Commitment to Transversality

DARPA: The Limited Time Frame Imperative

Company Labs

Salesforce: Innovation Catalyst

Makers, Fab Labs, Lean Management

Chapter 6: Asset-Based Disruption

Amazon: The Power of Infrastructure

Disney, DuPont, Apple: Historical Assets

La Poste: Reinventing Oneself

Chapter 7: Reverse Disruption

Jugaad: More for Less

Lafarge: Local Labs Empowered

L'Oréal: New Centers of Gravity

Chapter 8: Sustainability-Driven Disruption

Toms: The One for One Concept

Philips: Much More than Better Light

McDonald's: Local Citizen

Super U: Local Sourcing

Chapter 9: Revival-Based Disruption

Apple: No-Future Front Glass

Roosegaarde: Smart Highways

NeoLucida: Revisiting the Nineteenth Century

Chapter 10: Data-Driven Disruption

The Weather Company: The World's Most Data-Rich System

Amazon: Related-Purchases System

KBC: The Gap in the Market

Chapter 11: Usage-Based Disruption

Haier: From Anomaly to Innovation

M-Pesa: A Bank in Your Phone

Wibbitz: Texts into Videos

Burberry: Walking into a Website

Chapter 12: Price-Led Disruption

Logan: Art of Unbundling.

Spotify: The Freemium Model

ZipDial: Making Money Out of Free Products and Services

Chapter 13: Added-Service Disruption

Darty: 3.0 Customer Service

Medissimo: Smart Pillboxes

Allianz: The Penalty of Leadership

Chapter 14: Partnership-Led Disruption

Sixt and BMW

Unexpected Alliances

Quirky and General Electric

Chapter 15: Brand-Led Disruption

Tesco: Every Little Helps

Marriott: Travel Brilliantly

Zappos: Happiness Management

Michelin: No Compromise

Chapter 16: Insight-Driven Disruption

L'Oréal: Beauty Rituals

Big Bazaar: Chaos on Purpose

Netflix: Knowing Customers Better than They Know Themselves

SNCF: The Opinion Paradox

Chapter 17: Business Model Disruption

Apple: Leveraging Third-Party Assets

Tesla: Stored Sunlight

Alibaba: The Ultimate Ecosystem

Airbnb: A World Without Strangers

Chapter 18: Anticipation-Driven Disruption

Mirai Nihon: The Future of Japan

Inventing Tomorrow

Part Three: Disruptive Brand Building

Chapter 19: Disruption Strategy

Imagining a Vision

Hunting for Convention

Creating Disruption

Chapter 20: Disruption Live

The Open Brief

NURVE

SNCF LIVE

Conclusion

Exhibits

Exhibit 1: The Disruption Symbols

Exhibit 2: What Makes A Good What If?

EXhibit 3: The Fifteen Paths to Innovation

EXHIBIT 4: TBWA Partners for the Mirai Nihon Project

Exhibit 5: The Mirai Nihon Off-Grid House

Exhibit 6: The Story of the Disruption Word

Disruption Before 1992

Disruption After 1996

Acknowledgments

References

Bibliography

Index

End User License Agreement.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed December 12, 2016).

ISBN:

9781119211839

1119211832

9781119214731

1119214734

OCLC:

932824666