Reeingineering retail : the future of selling in a post-digital world / Doug Stephens ; foreword by Joseph Pine.

Format:

Book

Author/Creator:

Stephens, Doug, author.

Language:

English

Subjects (All):

Retail trade.

Consumer behavior.

Consumption (Economics).

Physical Description:

1 online resource

Edition:

1st ed.

Place of Publication:

Vancouver, British Columbia ; Berkeley, [California] : Figure 1, 2017.

Summary:

Since the release of Doug Stephens' first book, The Retail Revival , change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer. Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry. Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens' strategies will provide businesses with the foresight required to move quickly and effectively into the future.

Contents:

RE-RETAIL_Cover

Title Page

Copyright

Dedication

Contents

Foreword

Part 1: Retail is Dead

1: Software Eats Retail

2: Farewell to Bentonville

3: Know Thy Enemy

4: A One-Click World

5: The Delivery Arms Race

6: Requiem for Don Draper

7: The End of the Beginning

Part 2: Media is the Store

8: Ecommerce 3.0

9: A Future Artificially Sweetened

10: Virtually There

11: A Whole New Reality

12: Baby, You Can Print My Car

13: Is Retail Dead?

Part 3: The Store is Media

14: The Human Elements of Retail

15: Generation Ex(perience)

16: The Shopping Space of the Future

17: The Store Is Media

18: The Future of Retail

19: A Bright New Era

Part 4: Reengineering Retail

20: Engineering the Future

21: Setting the Stage for Innovation

22: Cultivating an Innovative Mindset

23: Implementing Innovation

24: Reengineering Retail

25: Retail Is Alive

Endnotes

Credits

Index.

Notes:

Description based on online resource; title from PDF title page (EBC, viewed February 8, 2018).

ISBN:

1-927958-96-2

OCLC:

982389508