Hitting the curveballs : how crisis can strengthen and grow your business / Jay Myers.

Format:

Book

Author/Creator:

Myers, Jay, author.

Language:

English

Subjects (All):

Small business--Management.

Small business.

Physical Description:

1 online resource (106 pages)

Edition:

1st ed.

Place of Publication:

New York : Morgan James Publishing, [2014]

Summary:

This inspirational, informative guide offers "proven and tested practical ideas for growing your business in... [a] challenging economic environment" (Madan Birla, author of FedEx Delivers ). Starting a business can be easy-until the economy starts throwing you curve balls. And "The Great Recession" was the biggest curve ball in the last 80 years. But while 200, 000 small businesses across the country were forced to close their doors, Jay Myers, founder and CEO of Interactive Solutions, Inc., managed to double his revenue-even after losing 80 percent of the company's sales team. Myers and his company, headquartered in Memphis, Tennessee, made a conscious decision in 2007 that they were "not going to participate in the recession" and weathered both personal and professional crises to not only strengthen the company but grow ISI's business like never before. A storyteller at heart, Myers offers readers plenty of tips and practical advice that any entrepreneur or small business owner can apply. But he also challenges those same entrepreneurs and small business owners to get "out of their comfort zone" and embrace creative new strategies, such as employee accountability and second chances, niche marketing, and using your book as your hook. Myers shows small business owners and entrepreneurs how to not only hit the curveballs that are thrown their way, but actually use them to grow their business in times of adversity.

Contents:

Intro

Cover

Half title

Title

Copyright

Dedication

Contents

Introduction: Field of Dreams

Chapter 1 The Summer from Hell

Chapter 2 Betting the Farm

Chapter 3 Choosing Not to Participate in a Recession

Chapter 4 Use Your Book as Your Hook

Chapter 5 Time to Double Down

Chapter 6 Creating a Legacy

Chapter 7 Plateau or Grow?

Chapter 8 Not Growing Broke

Chapter 9 Second Chances

Chapter 10 Motivating the Millennials

Afterword: Aiming High

Acknowledgments

About the Author.

Notes:

Description based on print version record.

ISBN:

9781614487173

1614487170

OCLC:

963608575