Pilot to profit : navigating modern entrepreneurship to build your business using online marketing, social media, content marketing and sales / Lisa Larter.

Format:

Book

Author/Creator:

Larter, Lisa, author.

Language:

English

Subjects (All):

Internet marketing.

Entrepreneurship.

Physical Description:

1 online resource (xxvi, 185 pages)

Edition:

1st ed.

Place of Publication:

New York : Morgan James Publishing, [2016]

Summary:

Ready to generate sales, build brand buzz, and watch your cash flow soar? Entrepreneurs, prepare for takeoff! Pilot to Profit clears up the confusion of modern entrepreneurship-so you can build a smart, successful, and sustainable business with sky-high returns. If you find yourself overwhelmed with questions- Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I)? How do I double my profits this year without doubling the work? -this book can provide answers to help you get unstuck, as well as proven strategies to help your business get found and turn connections into paying customers, whether you're an established enterprise or just starting out. Learn how to: * Gain a stronger money mindset and stop sabotaging your ability to be paid what you're worth for the work you do * Set your money-making "radar" on high alert * Create a clearly defined business model that maximizes what comes in, with less effort put out * Find the right channels to grow your business so you can reach more people * Create content that raises your credibility and puts you on the map (because without great content, your business might never be found) * Use email and social media to grow your fan base Lastly, you'll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book takes you step-by-step on your journey to building a successful, profitable business you love. With Pilot to Profit, you're officially cleared for takeoff.

Contents:

Intro

Title

Copyright

Contents

Foreword by Peggy McColl

Acknowledgements

Section 1: Profit Principles

Introduction: Accidental Entrepreneur

Chapter One: The First Sale Is Always to Yourself

Chapter Two: Your Money Mindset

Chapter Three: Defining Your Business Model

Chapter Four: Measure What Matters

Section 2: Content Principles

Chapter Five: Your Content Is Your Credibility

Chapter Six: Emails Make Your Business Money

Section 3: Social Principles

Chapter Seven: Selling On Social Media

Chapter Eight: Don't Be Everywhere On Social Media

Chapter Nine: Be A SWIIFT Marketer

Section 4: Selling Principles

Chapter Ten: How To Sell

Section 5: Conclusion

Chapter Eleven: The Pilot Project

Chapter Twelve: Connect With Me

About the Author.

Notes:

Description based on print version record.

ISBN:

9781630475765

1630475769

OCLC:

974232528